One tap, and your customer
has it all: reviews,
menu, orders, bookings.
The NFC platform for your business: it starts with reviews and feedback, included in the plan, and grows with the services you switch on when you need them — same tag, same page, a single dashboard.
Free to start · No card required · Services you switch on whenever you like
- Reviews and feedback
- 15 services to switch on
- Know your customers
- Data for every tag
How was
your experience?
Or review us on Google
How it works
One tag, one page, the services you choose.
The tag is the way in; what sits behind it is up to you. Your business page grows with the services you switch on, and every interaction becomes a data point that tells you how things are going.
- 1
The customer holds their phone to the NFC tag
One tap, or a scan of the QR code. No app to install.
- 2
Your business page opens
With your logo, your colours and buttons for the services you switched on.
- 3
They do whatever they need right then
Leave a review, browse the menu, take a number, order at the table or book.
- 4
You get data and insight for every tag
See what works, which spots are busy and where to improve.
The platform
It's not just reviews: it's everything the customer does with their phone.
Reviews and feedback are included in every plan, and they are the starting point. On the same tag and the same page you switch on the services you actually need: menu, Wi-Fi, queue, table ordering, loyalty card, appointments. One subscription, one dashboard, no second supplier to deal with.
Reviews and feedback
Included in the planThe customer taps the tag, gives their rating and publishes it on Google; the written comment comes only to you, with per-tag data in the dashboard.
And the services you add when you need them
Digital menu
39 € / year
Your menu on a web page you update yourself, with a dedicated button on your landing page.
Guest Wi-Fi
29 € / year
Network name and password on a page, with a connection QR code: the customer joins without typing anything.
Digital queue
69 € / year
Customers take a number from their phone and see how long is left; you call the next one from the console. No ticket machine and no crowd at the counter.
Table ordering
99 € / year
The customer orders from the table by tapping the tag: picks from the menu, adds notes and sends. The order reaches your counter with the table it came from.
Loyalty card
49 € / year
Points collection without the paper card: the customer records the visit by tapping the tag, sees how far the reward is, and you hand it over from the console.
Appointments
99 € / year
The customer picks a service and a time from a calendar and sends you the request; you confirm from the console and the appointment lands in the diary.
Staff call
24 € / year
The customer taps the table's tag and asks for what they need: the call appears on the console of whoever is on the floor, with the table it came from.
Issue reports
79 € / year
Whoever finds a problem reports it by tapping the room's tag: the report reaches the right contact by email with the spot it came from, and you close it from the console.
Entry carnet
49 € / year
Prepaid entries without the paper card: you sell the carnet at the counter, the customer uses an entry by tapping the tag and sees how many are left.
Workout plans
49 € / year
The training plan on the customer's phone: you write days and exercises from the console and give them an eight-digit code. Five plans included.
Club membership manager
69 € / year
Member registration without paper forms: the member fills in their details and signs the consents on their phone, you issue the card from the console — by hand or from your federation, via API — and they find it again with the code.
Events
79 € / year
Your event calendar: the customer asks to join from their phone, you confirm from the console and hand them a pass with the code — in the phone's wallet, and you scan it at the door.
Surveys
39 € / year
You write the questions — cleanliness, waiting time, breakfast, staff — and the customer answers on a page of their own: the console shows the average for each question, the comments and what keeps coming up.
Work order status
49 € / year
The customer drops an item at the counter and follows the work from their phone: received, in progress, ready, collected. With a ten-digit code on the receipt.
Graphics
Beta59 € / year
Pick a template, make it yours in Canva, and the result becomes a box on your landing page — which you show and hide whenever you like — plus an image to send on WhatsApp and social.
Every service requires an active HappyTap plan: it is a yearly price that adds to the plan fee only if you switch it on, and it is managed from the same dashboard. See plans and pricing.
The benefits
Every tag helps you work better and tells you how it's going.
More reviews, better reputation
Grow your Google reviews and attract new customers by prompting them at the right moment.
Know your customers
Find out how many are new, how many come back and who you risk losing, tag by tag.
Improve every day
Read the feedback and understand what people value and what is worth fixing.
Bring back the ones who stopped coming
Send targeted offers by notification and win back the regulars you lost.
Everything you need
See all the servicesFeedback and reviews
Collect opinions simply and immediately.
Smart analytics
Clear data and useful insight for better decisions.
Returning customers
See who comes back, how often, and who you risk losing.
Offers and coupons
Send targeted promotions at the right moment.
Easy sharing
Point customers to Google, Facebook, TripAdvisor and others.
15 services to switch on
Digital menu, Guest Wi-Fi, Digital queue, Table ordering, Loyalty card, Appointments, Staff call, Issue reports, Entry carnet, Workout plans, Club membership manager, Events, Surveys, Work order status, Graphics: all on the same tag and the same dashboard.
The dashboard
All the data you need, organised by tag.
Simple dashboards and smart analysis to turn data into concrete action. Readable on a phone, complete on desktop.
Overview
Last 30 daysTotal taps
1,842+18%
Unique customers
532+21%
Google clicks
126+15%
Average rating
4.6+0,3
Interaction trend
Returning customers
+12% on the previous period
New 351
Returning 181
Customers at risk
18
Haven't been back for over 30 days
Interactions per tag
- Table 1128
- Table 2115
- Table 398
- Terrace 172
- Till186
AI Insight
Feedback from the Terrace often mentions waiting times and noise. Acting on those could raise the average rating by +0.4 points.
Available on plans with AI insight
How it works
An NFC tag, ready to place.
Just hold a phone close and the experience starts: no app to install. And anyone whose phone has no NFC scans the QR code for the same page: two ways in, one page.
The available versions
Round formats in two sizes, the coloured rectangle and the vertical counter stand: pick the one that fits your place best. Tap an image to see it large.
Coloured rectangle
More room for a message and colours: noticeable from a distance.
Vertical stand
Upright on the counter and clearly visible: customers see it and tap without asking.
Large round
Maximum visibility: ideal in a window or on wide surfaces.
Small round
Discreet, perfect on menus, packaging or business cards.
Examples of use
On tables, stands, walls or wooden surfaces: the tag suits every setting.
Where to put it
On the counter, in the window or at the till: where customers notice it right away.
Let's talk
Want to know whether HappyTap is right for you?
Leave us your email: we get back to you with information about your business and send you the newsletter whenever there is news worth telling.
No commitment: you can unsubscribe whenever you want.
Who it's for
One tag, the services your industry needs.
The platform is the same; what changes is what you switch on. A restaurant adds the menu and table ordering, a practice adds the diary, an office adds fault reports.
Restaurants
A tag for every table, room or till.
Digital menu, table ordering, reviews
Hotels and B&Bs
A tag for every room, service or area.
Guest Wi-Fi, reviews, reports from the rooms
Shops
A tag for every department or product.
Loyalty card, digital queue, reviews
Gyms and clubs
A tag at the entrance and one for every area.
Entry carnet, appointments, reports from the changing rooms
Professional practices
A tag in the waiting room or at reception.
Appointments with several calendars, digital queue
Companies and offices
A tag in every room, kitchen or corridor.
Reports of faults, cleaning and restocking to the right contact
Apartment buildings
A tag at the entrance, in the lift or in the courtyard.
Reports to the building manager, without phone calls
Home services
A tag on the receipt or the packaging.
Reviews, loyalty card
Hair and beauty salons
A tag at the till or by the chair.
Appointments, loyalty card, reviews
Pricing
30 days to try it, then a yearly fee.
You try HappyTap free for 30 days: create the account and get going, paying nothing. What you pay for afterwards is the service: your business page, the collection of reviews and feedback, the dashboard with the data. One yearly fee, no monthly cost, no surprises.
And the NFC tag?
It comes with the plan as equipment, it is not what you are buying: HappyTap works without it. Every business has the QR code for its page, ready to print from the dashboard on day one — same page, same data. We ship the NFC tag when you activate the plan, personalised for your business, because it is handier than a printed sheet.
Start
59 €/ year
1 touchpoint included
To try HappyTap with a minimal investment.
- A very low barrier to start collecting reviews
- A simple, immediate way to leave feedback
- A personalised physical tag, tidier than a printed sheet
Ideal for: Small businesses, practices, hairdressers, single shops
30 days free, then 59 € / year. When it is time to activate, we send you the payment details and the invoice.
Business
Recommended139 €/ year
3 touchpoints included
To cover more touchpoints with your customers.
- More chances to leave a review: counter, tables, exit, reception
- See which spots in your business generate the most interactions
- A tidier, better organised image of your service
Ideal for: Cafés, small restaurants, established shops
30 days free, then 139 € / year. When it is time to activate, we send you the payment details and the invoice.
Pro
299 €/ year
10 touchpoints included
For structured businesses or ones with several operating areas.
- Full coverage of your customer touchpoints
- More feedback and reviews over the year
- Extra tags at 5 € a year each, whenever you need them
Ideal for: Restaurants, hotels, gyms, venues with several areas
30 days free, then 299 € / year. When it is time to activate, we send you the payment details and the invoice.
The plans compared
| Plan | Price | Touchpoints | Ideal for |
|---|---|---|---|
| Start | 59 € / year | 1 touchpoint | Small businesses, practices, hairdressers, single shops |
| Business | 139 € / year | 3 touchpoints | Cafés, small restaurants, established shops |
| Pro | 299 € / year | 10 touchpoints | Restaurants, hotels, gyms, venues with several areas |
Extra touchpoints
Pro plan only: 5 € a year for each additional touchpoint to cover, NFC tag included.
| Pro, 10 touchpoints | 299 € / year |
|---|---|
| Pro with 11 touchpoints | 304 € / year |
| Pro with 12 touchpoints | 309 € / year |
| Pro with 15 touchpoints | 324 € / year |
Additional services
15 services to switch on when you need them
Besides reviews and feedback, which come with the plan, you can switch on extra features on the same business page: they appear as dedicated buttons on the landing page and you manage them from the same dashboard, without changing plan or tag.
They are additions to an active HappyTap plan, not standalone products. They live on your business page, so the plan is required: the service cost adds to the plan's yearly fee and follows the same expiry date.
Digital menu
39 € / year
Your menu on a web page you update yourself, with a dedicated button on your landing page.
- Sections and items with prices, editable at any time with nothing to reprint
- A dedicated address for the “Browse the menu” button, opening in a new tab
- Mark an item as sold out instead of deleting it, and bring it back when it returns
Guest Wi-Fi
29 € / year
Network name and password on a page, with a connection QR code: the customer joins without typing anything.
- The customer scans the QR and the phone connects on its own — no password dictated at the counter
- Change the password whenever you like: the page is already updated, the tags and signs stay as they are
- A dedicated address to put on a tag at the entrance or a card on the table
Digital queue
69 € / year + 3 € per extra
Customers take a number from their phone and see how long is left; you call the next one from the console. No ticket machine and no crowd at the counter.
- The customer takes a number from their own phone and waits wherever they like, instead of standing at the till
- You call the next one with a single button, and mark who was served and who did not show up
- It resets to 1 by itself, at the hour you choose: a venue open until 2am does not lose its queue at midnight
Table ordering
99 € / year
The customer orders from the table by tapping the tag: picks from the menu, adds notes and sends. The order reaches your counter with the table it came from.
Requires Digital menu (39 € / year)
- The order arrives already written and with the right table: nothing taken from memory, no wasted trips across the room
- The customer follows their order from their phone — received, being prepared, ready — and stops looking around for you
- Every order carries the table it came from, and you close the counter with one button when you stop taking orders
Loyalty card
49 € / year
Points collection without the paper card: the customer records the visit by tapping the tag, sees how far the reward is, and you hand it over from the console.
- The customer has nothing to carry and nothing to lose: the card is on their phone and they find it again by tapping the tag
- The point is earned from the tag's page and no more than once every so many hours, which you decide: the collection moves at the pace of visits, not taps
- See who reached the goal, hand over the reward and the card starts again from zero — with the history of every step kept
Appointments
99 € / year + 12 € per extra calendar
The customer picks a service and a time from a calendar and sends you the request; you confirm from the console and the appointment lands in the diary.
- The customer books from their phone at any hour, even when you are closed: requests wait for you in the console instead of becoming missed calls
- They only see times that are genuinely free, worked out from your opening hours, your closures and how long the chosen service takes
- You confirm them one by one: whoever left an email gets written confirmation, and can cancel themselves, freeing the slot
- One calendar is included; with several — one per practitioner, per chair, per room — you can take two appointments at the same time (12 € a year each)
Staff call
24 € / year
The customer taps the table's tag and asks for what they need: the call appears on the console of whoever is on the floor, with the table it came from.
- Three buttons and no form: “I'd like to order”, “The bill, please”, “I need help” — or the wording you write yourself
- Every call carries the table it came from, because that is the only thing the person getting up needs to know
- “I'll take it” is visible to everyone: two waiters don't set off for the same table, and whoever comes back knows what is left
- A second tap does not create a second call: someone who sees nobody coming presses again, and rightly so — the console keeps one row, with how long they have been waiting
Issue reports
79 € / year + 12 € per extra contact
Whoever finds a problem reports it by tapping the room's tag: the report reaches the right contact by email with the spot it came from, and you close it from the console.
- Whoever finds the fault reports it in ten seconds from their phone, without knowing who to tell or hunting for an internal number
- Every report carries the spot it came from — meeting room, room 214, changing room — so nobody has to ask “which one?” and nobody walks there for nothing
- Open / in progress / resolved: the reporter sees it has been picked up and does not report it three times, and you see what is still outstanding
- One contact is included and receives the email; with several — maintenance, cleaning, IT — each category goes to whoever has to fix it (12 € a year each)
Entry carnet
49 € / year
Prepaid entries without the paper card: you sell the carnet at the counter, the customer uses an entry by tapping the tag and sees how many are left.
- Sell the carnet in two taps from the console and give the customer an eight-digit code: from then on the entries live on their phone, not on a card that gets lost
- The entry is used from the tag's page and never twice in a row: a badly placed phone does not burn a paid entry
- Whoever has two uses the one expiring first, so they are not left holding the one about to run out
- An entry used by mistake is cancelled from the console, and if you stayed closed you can give one back: it all stays in the carnet's history, with the reason
- See the carnets about to expire with entries still inside: that is the phone call that brings back a customer who has already paid
Workout plans
49 € / year + 3 € per extra plan
The training plan on the customer's phone: you write days and exercises from the console and give them an eight-digit code. Five plans included.
- The customer has their plan on their phone instead of a sheet folded in four: they open it with an eight-digit code, once
- Write the days the way you name them — “Monday — chest and triceps”, “Day A” — with sets, reps and the notes that make an exercise doable
- The exercises you write go into your own archive and are suggested in the next plan: the second plan takes half the time of the first
- Revise it whenever you like and the code stays the same: the customer reopens the same link and finds this month's training
- Five plans included; a deleted one frees the slot for a new customer, and further ones cost 3 € a year each
Club membership manager
69 € / year + 25 € per extra block of 50 cards
Member registration without paper forms: the member fills in their details and signs the consents on their phone, you issue the card from the console — by hand or from your federation, via API — and they find it again with the code.
- The member fills in their details and ticks the consents from their phone, even from home: you receive a complete request instead of a form to retype
- Consents are recorded with the date and the version of the text the member had in front of them: that is the proof you need, not a generic tick
- You issue the card, never the form: type the code you received from your federation, or have ASI issue it and the code comes back on its own
- See active cards, those about to expire and expired medical certificates: those are the two calls to make before a member is left out
- Send the code to the member with one tap, by email or WhatsApp, with the message already written
- Fifty cards included; beyond that, blocks of fifty at 25 € a year — fifty cents a card
Events
79 € / year
Your event calendar: the customer asks to join from their phone, you confirm from the console and hand them a pass with the code — in the phone's wallet, and you scan it at the door.
- Write the event once — date, place, how many people fit — and share the link on WhatsApp, on social, or from a tag
- Whoever wants to come leaves a name, a phone number and an email: you get a request, not twenty messages to copy into a notebook
- The spot is taken by your confirmation, never by the form: nobody grabs a seat on their own
- When it is full, requests go to a waiting list instead of vanishing: if somebody drops out, you already know who to call
- Send the eight-digit code by email or WhatsApp with the message already written, and the customer saves the pass to their phone's wallet
- At the door you scan the QR on the pass: the card opens, you see who it is and check them in with one tap
- The next day you know how many actually showed up, which is the number no notebook ever had
Surveys
39 € / year + 3 € per extra active survey
You write the questions — cleanliness, waiting time, breakfast, staff — and the customer answers on a page of their own: the console shows the average for each question, the comments and what keeps coming up.
- A 1-to-5 score tells you something is wrong, a survey tells you what: breakfast or the room, the queue or the staff
- You write the questions, with the type you need: stars, faces, yes/no, a choice among your own options, free text or NPS from 0 to 10
- Nobody is sent to Google: a survey measures, it does not ask for reviews — and it leaves the path that collects them untouched
- The survey link and QR code work without a tag too: by email to someone who visited last week, or printed on the table
- Insights tell you what recurs in the free text, and the numbers stay the real ones from your dashboard — percentages are not written by the AI
- One survey included; if you keep more than one open — room, breakfast, spa — they are 3 € a year each
Work order status
49 € / year
The customer drops an item at the counter and follows the work from their phone: received, in progress, ready, collected. With a ten-digit code on the receipt.
- Open the order with a name and a description: the customer has the code on the receipt and follows the status from their phone, without calling
- They see «Received», «In progress», «Ready for pickup» — and when it is ready they do not have to ask whether they can come by
- You can write when you expect it to be done, and a public note the customer reads under the status
- A collected order stays visible to the customer for 30 days: if they come back to complain, the history is there
- The ten-digit code is unique within your business: two customers can never see each other's order
Graphics
Beta59 € / year
Pick a template, make it yours in Canva, and the result becomes a box on your landing page — which you show and hide whenever you like — plus an image to send on WhatsApp and social.
- You design in Canva, which you already know: we give you the right template and take the result back
- Graphics stay in your library and get reused: the Christmas one goes back up next year with one tap
- One graphic on show at a time, and you put it up or take it down whenever you like: no dates to schedule
- Every graphic also gives you an image ready to send on WhatsApp or post on social
- You see how many people saw it and how many pressed the button
Yearly prices, VAT excluded, as with the plans: they add to the plan fee only for the services you switch on. Services marked Coming soon are announced with their price but cannot be switched on yet. For the others, just write to info@happytap.it and we will reply with timings and how to activate them.
Tailor-made
Need something specific for your industry?
Beyond the three plans we build bespoke vertical services, designed around the kind of business: flows, integrations and collection points thought out for food service, hospitality, retail, personal services, professional practices and multi-site operations. Tell us how you work and we will put a proposal together.
Write to us at info@happytap.it: we will reply with a proposal for your business.
Frequently asked questions
Does the customer have to install an app?
No. The NFC tag or the QR code opens a web page directly in the phone's browser. The whole thing takes a few seconds and needs no registration.
How do Google reviews work?
Every review can be shared: the links to Google and the other channels are always reachable, whatever the rating. The written comment, on the other hand, always comes only to you: it is your private feedback, separate from the public review.
Can I use several tags for the same business?
Yes, and it is the best way to use HappyTap. A tag for each table, room, area or department lets you see exactly where each piece of feedback comes from.
Is customer data safe?
Customers do not have to register or leave personal data to send feedback. To give each of them their own things back — their card, their carnet, their place in the queue — the browser keeps a random identifier: it holds no name or email, but it does identify that browser, so it is a pseudonym rather than anonymous data. Counting visits is a separate matter and happens only with consent, which can be refused without losing anything of the service. Each business sees only its own data.
Are there additional services beyond feedback and reviews?
Yes, 15 you can switch on today: Digital menu (39 € a year), Guest Wi-Fi (29 € a year), Digital queue (69 € a year), Table ordering (99 € a year), Loyalty card (49 € a year), Appointments (99 € a year), Staff call (24 € a year), Issue reports (79 € a year), Entry carnet (49 € a year), Workout plans (49 € a year), Club membership manager (69 € a year), Events (79 € a year), Surveys (39 € a year), Work order status (49 € a year), Graphics (59 € a year). They are additions to an active HappyTap plan, not standalone products: they live on your business page, so the plan is required. You switch them on when you need them, one or all, without changing plan or tag: they appear as dedicated buttons on the landing page and are managed from the same dashboard. The yearly cost adds to the plan fee and follows the same expiry, with no separate renewals. Write to us at info@happytap.it and we will tell you the terms and timings.
Do I have to switch on every service?
No, and it would not make sense. Reviews and feedback come with the plan and are enough to start; services are added when there is a problem to solve — the menu that needs reprinting, the queue at the counter, the phone calls about appointments. Each has its own yearly price and you pay only for the ones you switch on, with the same expiry as your subscription.
Can I customise the page customers see?
Yes: logo, colours, main message, call to action and links to Google, social networks, the menu or bookings. All editable from the dashboard, without touching code.
A small tap.
A big impact.
Reviews, menu, orders, bookings. One tag and a single dashboard.
- NFC
- Simple
- Measurable
- Effective